Personalized URLs
Personalized URLs ... Direct Mail’s Missing Link
- Capture the 42% of direct mail respondents who prefer to respond online
- Lift response rates 2-5X through relevant messaging & Personalized URLs
- Obtain real-time campaign performance measurement
Personalized URLs (PURLs) is the latest marketing technique being used to increase the response rates of one-to-one marketing campaigns. PURLs are generated to spark interest and to provide another method of response to direct mail campaigns. Studies show that by using PURLs response rates can increase 2-5X over traditional response vehicles.
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